Spring in Texas

While much of the Northern hemisphere is ensconced in the trenches of Winter, Texas is having it's typical early Spring. I was greeted this morning walking out of the house on my way to the Synchro32 office by a beautiful tree in full bloom. A carpet of the blooms was made upon the grass. I call this a false Spring, as there will undoubtedly be another freeze or two before we are greeted with the blue blazing hot weather of 100f+ days and blue norther storms. A couple of years ago we even had a dusting of snow as late as Easter. Enjoy it while you can. I think my golf clubs need dusting off...





Won't be long now until the air is filled with the sound of lawn mowers, weed whackers, and leaf blowers... Aren't digital cameras great! No more waiting for pictures to be developed to find out you left the lens cap on... You can shoot a nearly infinite number of pictures (googleplex - 1) and cull the ones that are not any good.

Digital cameras are an outstanding case study in survivability, changes in customer demand, marketing conditions, and leadership practices for companies. Nearly overnight, the demand for print/film cameras and film disappeared. I have to admit, I was one of the holdouts of print cameras. I have several really good film cameras in storage - that are for the most part worthless. Film that I used to drop off to be processed is now now sent electronically to a local drugstore who will print them up for me at very little cost. What a deal. Companies and manufactures that did not see this coming are left with a supply of film and cameras and have not adapted to the new marketing conditions. The early innovators embraced the new technology and the new customer demand and adapted to the changes - those that did not are struggling for survival or have already failed. The winds of customer demand are ever changing and it's the innovative companies that succeed year after year. Innovation requires risk and determination. The risk can not be mitigated away, but can be calculated and spread out. The transition from slide rule to calculator was over many years as was the demise of the buggy whip - this staged transition took a while and allowed companies to adapt. The transition from film cameras to digital was very rapid and only the most foreseeing companies were able to respond adequately.

Synchro32 software helps our customers adapt to ever changing marketing conditions and to control the cost and production variables. With Synchro32, it's like Spring blooms every day.