WOW! Last Years ICI, Investment Casting Institute 2008 in Dallas - the international edition was a resounding success for Synchro32 with many sales as a result and of course extremely satisfied customers. 2009 ICI in Indy was going to be a hard act to follow-up as it was not the international show. The ICI has been very good to the Synchro32 team - as many investment casters have come to understand that Synchro32 is synonymous with software for the metal casting industry. I didn't have high expectations for 2009 - global recession, a much smaller show, etc. Boy, was my crystal ball wrong! The Synchro32 team almost pulled off a first by inking a contract at the show! The investment caster I was talking to had heard about Synchro32 from a friend of his and was most impressed. Richard Raine and I make a hell of a team on the show floor - but it's not just us at the show - it's the entire Sychro32 team behind us - legendary support, development, and everything else that goes into greasing the wheels of a successful organization. In fact, the person I was speaking with doted on Synchro32 as everyone he had talked to said how outstanding the global support is! Support is more than just help desk functions, it also involves the sales teams and the development team and the reporting team and the back office functions of running a company - administration/payroll and of course the all important marketing and sales. It takes a lot of hard work to grease the skids and keep the locomotive running. There will be a lot of new contracts signed this month for installation before the end of the year and many more in the coming months. Synchro32 is that good.
What makes Synchro32 so good - well, besides the support and development efforts - the software is extremely affordable for all sizes of metal casters, includes all modules up front - including the stunning SFDC - Shop Floor Data Collection - and there is no pick and choose or "different packages". Additionally, customers do not have to wait a year or more for new releases - enhancements are constantly being pushed out to our customers so that they can immediately take advantage of new features to grown and run their metal casting operations. We met with one group on Tuesday morning in a special off-site meeting for a full demonstration - that ended up lasting three hours - and they were literally blown away - especially with two of their hot buttons - costing/estimating and scheduling. They were literally floored by the power and simplicity of both modules. Synchro32 doesn't do financials, doesn't do payroll, and certainly doesn't do HR. Synchro32 links to popular software packages for the ancillary functions. As a global company, Synchro32 would be faced with the daunting challenge, and spending all of our time on it, doing these important ancillary functions that are different in each region of the world. Sychro32 knows metalcasting - and only metalcasting - and we can prove it!
A customer that Synchro32 signed up last year as a result of the 2009 ICI show came by the booth - it always gives me a warm feeling when they say what a great choice / decision they made and that they are extremely happy. That goes a long ways for keeping the entire team motivated. Several other of our customers stopped by also - singing the praises of Synchro32 and checking out the new SFDC-Shop Floor Data Collection module. As a result of the demand for SFDC by the existing Synchro32 customer base, we setup several more installations and training visits during the show. It's that good!
Special thanks must go out to Leland Martin and the entire ICI team for putting on another stellar show. The Synchro32 team is already gearing up for the CASTEXPO 2010 in Orlando in March and of course the 2010 ICI show in Michigan a year from now. Synchro32 already has our booth inked in also! Leland and the ICI team - keep up the outstanding work!
Another neat thing about these expos is that I get to catch up with the many friends I have met at the past expos. Expos are like a circuit, (that's how the US circuit courts got their name - they traveled around) and I see many of the same exhibitors and attendees at each show. I have become good friends with many of the suppliers and vendors and look forward to catching up with them. I'm a people person and just love to get out on the show floor and introduce everyone to Synchro32 and "press the flesh" - shaking hands. If there were babies, I'd kiss them too! As Synchro32 is a truly global company, I like to talk to the people from all corners of the globe. This show in Indy had investment casters from Brasil, Venezuela, the UK, New Zealand, Australia - and the list goes on and on...
Here are some pics from the show. Richard will have more and better pictures to post to his BLOG. And, I'll let him fill you in on the details of the posh dinner we had.
See you on down the road...
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